by Ben Whedon
BuzzFeed announced Thursday that it would begin using artificial intelligence to help generate its content.
The company will partner with OpenAI to start producing “AI inspired content,” according to CNN Business, and plans to make such output an integral part of its regular business.
OpenAI is well-known for its creation of Chat CPT, but BuzzFeed will be using the company’s publicly available API (application programming interface), Reuters reported.
“To be clear, we see the breakthroughs in AI opening up a new era of creativity that will allow humans to harness creativity in new ways with endless opportunities and applications for good,” said BuzzFeed CEO Jonah Peretti, per CNN.
The AI will not be used to write news stories, but will begin to create the company’s well-known quizzes and focus on personalizing content for readers.
BuzzFeed stock surged more than 150% following the announcement.
News of BuzzFeed’s plans to work with OpenAI comes the same day as a Wall Street Journal report that the company had secured a $10 million deal with Meta, the parent company of Facebook and Instagram, to help put content creators on those platforms.
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Ben Whedon is the night editor for the Just the News. He came to the company from Breitbart News and is a graduate of Washington and Lee University.
Photo “Inside the BuzzFeed Newsroom in New York City” by Anthony Quintano. CC BY 2.0.
